Father's Day!

Fathers Day! 

photo by Kat Wilson



Foraging in the Ozarks 

by Jared Wierman 


It’s Father’s Day and I’ve been thinking about childhood and how I spent time with my dad, much of which was spent outdoors in the Ozarks. Growing up in the Arkansas woods was a dream. I spent hours wandering around the forests, following deer trails with my dad Gary and my mom Jan. The joke is that my parents had to think fast when they named me so they just combined their names: Gary + Jan = Jared. We would go hunting and hiking in the Hobbs state management area on the weekend; it was a blast.

Wierman family circa 2000 (not in the Ozarks..lol) 

My family and I swam in Beaver Lake, we hiked the trails and picked huckleberries–the world's best blueberries; tiny, natural, and perfectly ripe varieties. My sisters, mom, and I would bag as many as possible and make pancakes with them. We foraged all sorts of delicious and strange ingredients like tiny tubular radishes called ‘Toothwort’ that grew under rocky clumps, which we added to salads and the like. During morel mushroom season friends would bring us piles after collecting near the boggy streams, and we would fry them up. We had wild strawberries growing in our yard that we would puree and make into  delicious fruit leather that would put any store bought candy to shame. In the backyard, the neighbor’s pear tree would drop Arkansas pears (specifically sweet and earthy) onto our property, and my Mom would make a pear butter for biscuits. I can literally taste these flavors of home as I write this from my airbnb in Austin (because I have the pleasure of  traveling for work with Pink House). 

Since this is a post in honor ofis a Father’s Day, I asked my Dad to share some of his memories about growing up and exploring the forests together as a family. Here’s what he wrote.

“Back in the 90’s when our three children were small, I read a bunch of material by a guy named Paul Shepard. He was a Professor of Human Ecology, and he stressed the importance of human interaction with the natural world, especially for children. Understanding that most of us live urban sedentary lives and no longer depend on foraging to survive, he recommended frequent forays or adventures into wild places. The wonderful thing about living in Northwest Arkansas is being surrounded by great hiking trails, wildlife management areas, rivers, woods, and lakes. We have great memories of hiking on Saturdays, learning about different things to munch on and gather along the way to contribute to a meal later. Huckleberries have given us great memories–waiting for them to become ripe, gathering them as a family, and enjoying the wonderful huckleberry pancakes together. It would have been more convenient to just buy blueberries at the store, but by taking time to forage we had the experience of being in the woods, learning together, and enjoying the fruits of our labor.”  - Gary Wierman”

Illustration by Mikayla Warford

One of the strongest memories I have of my dad centers around a very specific flavor—root beer, which we brewed from the roots of Sassafras—a little sapling tree with three fingers (please don't take my word for this without research and end up picking a poison ivy branch) that we would pull up, rinse off, and scrape the bark from. This ‘root bark’ would then be boiled down into a pan of water, extracting the earthy, minty, and caramel notes of the sassafras bark. It’s strained, and sugar is added to it to make old-school ‘Sarsaparilla’ soda. It was delicious—so natural, rich, and weird. And, funnily, Pink House Sarsaparilla tastes exactly like my memory of the hand-foraged homemade soda that I had with my Dad as a kid. It’s cool how taste and sense memory can bring you back to your childhood. Nostalgia can be captured in timeless ingredients that don’t change. Flavor is sort of like a time capsule in that way. 



Thanks Dad for the tasty memories.  

































 

Pink House Alchemy 10 Year Anniversary Party!

Pink House Alchemy is celebrating 10 years of bringing farm-sourced flavor and love to the people of Northwest Arkansas and beyond! The alchemists would like to cordially invite you to join us as we commemorate the past decade and revel in the promising years to come. We're pulling out all the stops alongside some incredible local partners and friends to curate a pink party of the ages! Enjoy shopping the racks of the Cheap Thrills pop-up shop or book a portrait and reading with the folks of Happy Aura all day in our shop. We'll have yummy mocktail specials and seasonal treats for all those that dig a daytime soiree!

For those of you that are t r u l y ready to paint the town pink with us, the party starts at 7 pm. Be there, or be square. Your ticket will include:

  • Access to Cheap Thrills pop-up shop and Happy Aura portrait and reading

  • Appetizers all night long *cues Lionel Richie*

  • Cheap Thrills Pink fashion show

  • Music by CHEESMAN and Dj Raquel

  • Champagne toast (21+ )

  • Pink House Alchemy tote swag bag full of exclusive merch (get 'em while they're hot - they go to the first 100 people!)

V IP TICKET

Upgrade to a VIP ticket to get a flash tattoo from Paper Doll Tattoo! VIP spots will be extremely limited and tattoos will be scheduled according to order of attendance. Those holding VIP tickets will have access to artists beginning at 4pm and early arrival is encouraged!

* Please note you are not permitted to consume alcohol prior to receiving a tattoo. You may be refused a tattoo at the artists discretion if you exhibit signs of intoxication. First, we ink, then we drink.

Tickets are $20 in advance for general admission, and $25 at the door. VIP upgrades must be purchased online to guarantee your spot on the tattoo schedule.

Follow us on Instagram @pinkhousehq to stay updated on the event schedule and specials and don't forget to follow our partners!

@ cheapthrillsnwa

happyaura.ar

@ paperdolltat

@ dj_raquel_

@ aaroncheesman

Bee’s Knees, The Best Pie in Arkansas 🐝

"Best Overall Pie" at the 2023 Arkansas Pie Festival by pH Culinary Director Hannah Davis. Photo by Kat Wilson

It's time for the ultimate pie-baking experience—make  the award-winning Bee's Knees pie at home! Pink House Alchemy’s very own beloved baker Hannah Davis is the genius behind the pie that was recently  crowned "Best Overall Pie" at the 2023 Arkansas Pie Festival. 

“When I was thinking about pie flavors for the Arkansas Pie Festival, I knew I wanted to do a play on a Pink House Classic drink and that the pie needed to go beyond traditional pie flavors. Pink House lavender syrup is an overwhelming winner for our baking enthusiasts, and I knew I needed to include that flavor when I landed on the Bee’s Knees Pie. It was clearly the way to go!”  

The Pink House version of a Bee’s Knees drink has coconut water, pH lavender syrup, honeysuckle bitters, and lemon juice. These ingredients translate perfectly into a lightly floral, citrusy pie with buttery toasted coconut pie crust, lavender-infused lemon curd, and a toasted coconut pudding.

You won't be able to resist the mouth-watering goodness of our toasted coconut pie with lavender-infused lemon curd and coconut pudding. It's the talk of the town, and we're proud to offer the Bee’s Knees Pie Kit so you can indulge right in the comfort of your own home. And if you're local, don't hesitate to place a pie preorder with us! Trust us, you won't regret it.





Bee’s Knees Pie Kit includes Pink House Alchemy's 16 oz Lavender Simple Syrup, 4oz jar of Toasted Coconut, 4 Dehydrated Lemons wheels, and the Bee’s Knees pie recipe card. Order Bee's Knees Pie Kit Here



Bee’s Knees Pie Pre-Order If you are in the Northwest Arkansas area you can pre-order the pie for pickup at Pink House Alchemy’s Headquarters! Pick-up dates are June 1st, 2nd, or 3rd. Order Bee's Knees Pie for Pickup Here


I hope you enjoy this pie as much as we do! Tag us on social at #pinkhouselovesyou so we can see your pie! 

Pie Crust (big enough for a 9-inch pie pan): 

  • 1 ¼ cup all-purpose flour 

  • ½ TSP kosher salt 

  • 3 TBSP granulated sugar 

  • 3 TBSP toasted coconut crumbs 

  • 8 TBSP unsalted butter, cold and cubed 

  • ¼ cup water, ice cold 

  1. Add flour, salt, sugar, and coconut crumbs to a bowl. 

  2. Cut in butter with your hands or pastry cutter until coarse crumb forms. 

  3. Slowly add in water until a dough forms. (Be careful not to overwork the dough.) 

  4. The dough will be slightly dry, but that’s okay! Chill the dough in plastic wrap in the refrigerator for at least 30 minutes. 

  5. Roll the dough into a 12-inch circle and add to a pie pan. 

  6. Crimp the edges of the pie crust. 

  7. Chill the crust in the freezer for at least an hour. 

  8. Bake at 375 degrees for 40 minutes with pie weights on top of the crust. 

Lavender Lemon Curd: 

  • 5 egg yolks 

  • ½ cup fresh lemon juice + zest of one lemon

  • ¾ cup granulated sugar 

  • ¼ cup pH lavender syrup 

  • ½ cup butter, cold 

  1. Over medium-low heat, add egg yolks, lemon juice, granulated sugar, and lavender syrup in a medium saucepan. 

  2. Whisk everything together until the mixture thickens. Curd should coat the back of a wooden spoon. 

  3. Add in the cold butter and whisk until the butter is completely melted.

  4. Once the curd is thick and the butter is melted, remove from heat and strain the curd with a fine mesh strainer. 

  5. Let it cool for 10 minutes before adding it to your pie crust. 

  6. Place the lemon curd-filled crust into the fridge and let it cool for at least an hour before you add the coconut pudding. 

Toasted Coconut Pudding: 

  • 1, 14 ounces can unsweetened full-fat coconut milk 

  • 1 ½ cups of whole milk divided 

  • ¾ cup sugar 

  • 4 TBSP cornstarch 

  • ¼ cup pH toasted coconut crumbs 

  • 1 tsp salt 

  1. Over medium-low heat, add coconut milk, one cup of whole milk, and sugar in a medium saucepan. Bring to a slow boil. 

  2. Mix cornstarch and ½ cup of whole milk in a separate small bowl. Slowly add the cornstarch slurry to the coconut milk mixture. 

  3. Bring everything to a boil until the mixture is thick. Remove from heat. 

  4. Add in salt and toasted coconut crumbs. 

  5. Let the pudding cool for 15 minutes in the pot. 

  6. After 15 minutes, add the pudding to the top of the curd and let the pudding set in the fridge for two hours. 

  7. Top the pie with fresh whipped cream, lavender buds, and dehydrated lemon slices. 

  8. Serve cold, and keep any leftovers in the fridge. 

Help us cheer pH Culinary Director Hannah Davis on as she competes at the National Food Championships in Dallas in November. Follow her adventures @pinkhousehq


Sign up for our newsletter!

N/A 2023!   Exploring trends and movements in Non Alc culture with some incredible voices in the field! 

N/A 2023!  Exploring trends and movements in Non Alc culture with some incredible voices in the field! 


Recently we attended Expo West in Anaheim to scout connections and meet fellow liquid and farm sourcing artisans. It’s super rad to produce products that appeal to coffee folks, mixologists, non-alc mixologists, chefs, and at home folks. We love them equally and are excited to work with each of them. It’s interesting to see the range and scope of folks who are working to produce delicious CPG’s (consumer packaged goods in robot speak) that are healthy, sustainable, delicious, and beautifully packaged. 

One of the newer brands that are working in this space is a RTD (ready to drink) non-alcoholic canned cocktail company called MIXOLOSHE. I reached out to their Founder and CEO Kristina Roth to hear her thoughts on the non alc movement. “The trend I am super excited about is what I call next generation non alcoholic drinks! They taste much better than the first gen and they emulate the real cocktail or spirits taste!” she wrote, punctuated with a :) symbol via linkedin DM, this seems to be a common thread among the N/A community: positivity, kindness, and a shared desire for improved and delicious flavor. 

If there is a kind of ‘Generation’ to the state of non-alcoholic flavor development, it sounds as though it could mirror the ‘Waves’ in coffee culture. The first wave being the space of diner coffee culture, the second wave being the inclusion of branded chain locations, whipped cream, and $7 words like ‘frappuccino’. Finally the third wave, which focuses on the sourcing and direct payment of coffee beans to farmers, attention to roasting, modern interior design of the cafe, and hospitality. Perhaps in this vein, the ‘Mocktail’ is the OG (original gangster) generation of the non-alc world, the ‘grapefruit + ginger soda’ that is so ubiquitously offered up as a passable beverage to folks that don’t imbibe spirits. 

Looking to the next generation of non-alcoholic beverages (maybe we need a better name- something cool like the sober 90’s punks called ‘Straightedge’ or the fun British word for people who don’t drink called ‘TeeTotallers’..we’ll workshop it), it is becoming clear that there is a demand for market share on menus for un boozy things. Studies (link) have shown that Gen Z is consuming 20% less than the average person, this can be mirrored in the spirits market with the acquisition of such non alcoholic brands as Seedlip by spirits companies like Diageo, showing that the numbers don’t lie. 


This is exciting news for those of us that love going to bars, but don’t want to interact with tons of intoxicated people, we can look forward to late night social spaces that have an average total of folks who are maintaining a responsible (read as: legal) buzz level mixed with those that are ABV free to engage in socialization that maintains respect and safety for all parties. This is evident in menus at clubs such as Holocene in Portland Oregon, who keep half a dozen non-alcoholic beers on their shelves, as well as mocktails and yerba mate. I had a lovely non alc shandy there recently, and on a recent drop in to Houston’s most highly awarded cocktail bar, Anvil, I ordered a killer 0 proof Penicillin riff off of their menu made with non-alc Rye whiskey. 

“But what are the best cocktail mixologists in the game thinking about the current state of non-alc? “

When it comes to advancements in bottled ingredients, we are seeing more ‘Liquor Alternatives’ as well as unique, regional and individual ingredients coming to light. “I think defining non-alcoholic as its own category instead of 1:1 copies of alcoholic drinks will be a core factor in how seriously people explore the concept of non-drinking - crafting something that has the same fine ingredients, craftsmanship and heritage as a fine spirit or wine” says my friend Lorin Winata, Founder and CEO of Melati Drinks, Asia’s first non-alcoholic spirit. She and I enjoy long talks about what she refers to as “getting people excited to try something new and different”. 

This is a shared goal in the work that we do at Pink House, from the controlled use of alcohol based bitters in mocktails (below the ABV threshold of .05 % is considered non alcoholic in the world of beer and wine) to the use of our cold pressed shrubs as base ingredients, as well as the whole gambit of our direct trade (third wave) syrups and tonic. Last year we released a super small batch of N/A Arkansas Amaro, from muscadine grapes, infused with botanicals such as Gentian and Wormwood to create a robust vermouth vibe, and also reference the tradition of Arkansas wine makers. In this way we are working to create ‘primary colors’ for folks to be able to begin to paint with.


But what are the best cocktail mixologists in the game thinking about the current state of non-alc? I reached out to two of my heroes to get their opinion: LP O'Brien and Alex Jump who together make up the supergroup hospitality project ‘Focus On Health’ which is a podcast and resource for health in the hospitality industry. LP and Alex are both extremely accomplished in the spirits based cocktail world, (spoiler) LP won this year’s Drink Masters on Netflix, aside from being the CEO of Focus On Health and a member of the social justice fund committee for the RWCF and a spirits judge for TAG among a long list of other amazing accomplishments, who says “I love seeing this category expand and develop in real time. I hope to see more open conversations about the successes and failures that people have respectively experienced so that we can take advantage of solidifying this category in a United manner and way.

Alex, who previously ran the Denver branch of Death and Company, as well as being a finalist in Bombay Sapphire’s most imaginative bartender competition, among a long list of other amazing accomplishments makes the point “This year I am excited to see a growing curiosity and creativity happening in the non alcoholic space! From new products being released for use in N/A cocktails to bartenders pushing their creative limits. When it comes to cocktail development, I am truly excited to see this year the progress that will happen in the N/A space.”. 

What is exciting to hear for the future of serious non alcoholic beverages, is that there are a great many extremely talented hands working hard in the space, from many angles to continue to provide beautiful options for beverages that not only substitute, but elevate the distinct absence of alcohol in a cocktail or wine glass, to let us get back to focusing on the most important part of what boutique beverages are intended to do: to create an opportunity to connect with others through the shared experience of flavor, dinner, happy hour or a time of celebration; safely and beautifully. 

Words by Jared Weirman, Director, Wholesale and Special Projects

Photos by Kat Wilson, Director of Marketing





Scenes from the Back of the House: A Photo Essay by Mikayla Warford

Scenes from the Back of the House: A Photo Essay by Mikayla Warford

We all know and love the syrups of Pink House Alchemy, but how does it all come together? The beating heart of this flavor house lives in production. Here, the alchemists harvest whole botanicals, extract flavors, and stand over kettles for hours to create our liquid gold. It all starts here, from infusing sugar water, churning large kettles of hot liquid, to bottling the finished syrup. 

Lavender Dandelion Flower Tea

It's SPRING! Let's make Lavender Dandelion flower tea, a refreshingly bitter and sweet iced tea with health benefits. Can you imagine our ancestors emerging from a long hard winter and seeing those little bright flowers? Did you know the whole plant is edible? We will use the Dandelion flowers, which are rich in antioxidants, vitamins, and minerals that can help improve digestion, boost the immune system, and reduce inflammation. Dandelion is also a natural diuretic, which can help flush out excess water and toxins from the body. 

So next time you want a refreshing and healthy beverage, consider grabbing a cute basket, forging in your yard for those pesky weeds, and making yourself some dandelion flower tea. 

It's easy. 

Lavender Dandelion Flower Tea Recipe:

Ingredients:

- 1 Cup Fresh Dandelion Flowers (separate any green)

-3 ozs of pH Lavender Simple Syrup

-4 Cups @mountainvalleyspringwater

- Citrus of choice (I used pH Dehydrated Blood Oranges)

Instructions:

1. Gather fresh dandelion flowers from your garden or a pesticide-free dog pee-free area.

2. Put flowers on a newspaper or pizza box outside for 24 hours. The bugs will evacuate, and we won't have to rinse them. 

3. Boil a kettle of spring water. 

4. Arrange your dandelion flowers and citrus fruit in a large jar and pour in the boiling water.

5. Add 3 ounces of pH Lavender Simple Syrup

5. Steep overnight

6. Serve over crushed ice with freshly picked dandelions and pH Dehydrated Blood Orange. 

7. Enjoy your healthy gulp of early spring dandelion flower tea!

Note: You can also dry the dandelion flowers and use them to make tea later. Store them in an air-tight container until ready to use.










Food Love Letter to Our Hibiscus Rose Syrup – by pH Culinary Director Hannah Davis

Food Love Letter to Our Hibiscus Rose Syrup – by pH Culinary Director Hannah Davis

HibiscusRose

Here is my love letter to our hibiscus rose syrup – an ode to the start of my culinary days.  

With Spring quickly approaching, my mind is constantly buzzing with recipes and ideas to represent the change of season. A way to capture the smell of new blooms, the first cut of grass, and sunny days. For me, Pink House Alchemy’s Hibiscus Rose syrup captures all of this and more. I started my formal culinary training in North Shore Oahu in Laie, Hawaii where hibiscus is a staple in culture, culinary experiences, and decoration. In Hawaiian culture, hibiscus symbolizes sunshine, love, and happiness – who couldn’t use more of that? 

Hibiscus plays an important role in community building on the island. When I worked at the Polynesian Cultural Center (PCC), I would walk past hundreds of hibiscus plants on my way to check in with different staff members scattered throughout the center. During these walks, I would see visitors, young and old, accept freshly picked hibiscus flowers from the aunties to wear behind their ears as a way of accepting aloha (love). 

My main job at the PCC was creating recipes as a means of spreading aloha. I often found inspiration in the flavors of hibiscus, as it can be used in savory and sweet food. While having hints of floral sweetness, hibiscus also has a deep earthy flavor that balances meals and brings in a depth of flavor. Our syrup is the perfect juxtaposition of earthy and floral by pairing hibiscus and rose. 

The recipe attached is one that I have been perfecting over the years. I hope you find some comfort in knowing that spring is right around the corner, and our products are here to help you welcome the new season into your life! Here is my food love letter to our hibiscus rose syrup – an ode to the start of my culinary days.  

Hibiscus Rose Sweet Pork

Ingredients: 

  • 4-5 lb pork shoulder 

Dry Rub: 

  • 2 tablespoons sesame seed oil

  • 2 tablespoons ground ginger

  • 1 tablespoon garlic powder

  • 2 teaspoons onion powder

  • 1/2 teaspoon smoked paprika

  • 1/2 teaspoon cayenne

  • 1 teaspoon kosher salt

  • 1/2 teaspoon pepper

Slow Cooker Sauce: 

  • 2/3 cup full fat coconut milk, preferred brand Chaokoh 

  • 1/2 cup soy sauce, preferred brand Aloha Soy 

  • 1/ 4 cup rice wine vinegar 

  • 1/ 4 cup pineapple juice 

  • 2 TBS Asian Sweet Chili Sauce 

  • 2 TBS ph Hibiscus Rose Syrup 

  • 2 teaspoons ground ginger

  • 2 tablespoons sriracha sauce

Finishing Glaze: 

  • 1/4 cup ph hibiscus rose syrup 

  • 2 TBS brown sugar 

  • 2 TBS cornstarch 


Instructions: 

  1. Mix your dry spice rub together and rub it all over the pork shoulder. 

  2. Heat some olive oil in a large skillet or dutch oven over medium, high heat and sear the meat on every side. This helps bring out a more robust flavor and initiates a similar flavor to smoking the meat. 

  3. Place the meat in a slow cooker or leave in the dutch oven if you’re cooking the pork in the oven. 

  4. In a separate large bowl, mix all the ingredients for the sauce together and pour over the meat. 

  5. For the slow cooker, cook the meat on low for 6 - 8 hours until the pork shreds off easily. For the dutch oven, braise the meat at 300 degrees for 3 - 4 hours until the pork is tender. 

  6. Once the meat is fully cooked, carefully remove the meat to shred on a cutting board and remove 2 cups of liquid from the cooking vessel into a sauce pot with ¼ cup of hibiscus syrup, 2 TBS of cornstarch and 2 TBS of brown sugar until the mixture is thick. 

  7. Put the shredded meat back into the slow cooker or dutch oven and pour the sauce on the meat. Serve with rice, pineapple salsa made with ph Ginger Shrub and pickled veggies. 

Pineapple Ginger Shrub Salsa

- 1 Cup Fresh Diced Pineapple

- 1 Cup (use any color or combination) diced Bell Pepper

- 1 Cup Diced Roma Tomatoes

- 1/3 Cup Chopped Cilantro

- .25 Cup Minced Red Onion

-1 tbsp. diced fresh jalapeno

-4 tbsp. pH Ginger Shrub

-Juice of one whole lime

-1/2 tsp. black pepper

-1/2 tsp. salt

Combine and Serve.

+Non Alcoholic Beverages: Short Term Trend or Paradigm Shift?

+Non Alcoholic Beverages: Short Term Trend or Paradigm Shift?



One positive outcome from the last few difficult years is our new focus on how much alcohol we are consuming. While the modern renaissance of slick cocktail bars from the last decade remains strong for happy hours and late night dates, some of us have come to the conclusion that our bodies just aren’t well suited to alcohol and its side effects. What is exciting about this conclusion is that the social spaces we inhabit are being demanded to provide honorable options for folks that have sophisticated taste but simply don’t want the booze. 

Jared Wierman by Kat Wilson



When I stopped drinking a year and a half ago, we were at the beginning of the ‘end’ of Covid, the beginning of the height of beautifully packaged non alcoholic RTD’s (ready to drink; aka cocktails in a can) and newly developed spirits and liqueurs from around the world. Some of these products were beautiful examples of regional botanicals and intriguing flavor propositions, others were essentially water flavored to taste like booze. 



Now that we are a bit removed from the hype of non-alc as a trend, some are finding their comfort levels with drinking alcohol again in moderation, others are just avoiding bars and late night socials all together. We can take a little bit more nuanced view of what we want to see (and don’t want to see) from cocktail bars and other spaces that offer non alc cocktails. 



Often when I am out at respected cocktail bars and ask for a non alcoholic cocktail, I am offered a grapefruit juice + soda water + ginger syrup special. This is the initial reaction of a bartender trying to be ‘smart’ by giving the non drinker something that is harsh, tart, and spicy. Hate to break it to you, but this is not a good drink. For the vast world of chefs and bartenders out there that have had to cut out alcohol from their lives due to an excessive over-consumption (prevalent in the lifestyles of food and beverage professionals) our taste levels are still high, and drinking fancy lemonade is not really the vibe. 



For those of us that have been lucky enough to explore the intricacies of flavor and terroir of such spirits and wines as Sotol, Raicilla, Aquavit, Italian Amaro, Natural Wines from all over the world such as Pet Nats, spicy Tempranillos, bright and bubbly Serbian acid driven wines etc., we still want to be wowed by a beverage, but that space is unfortunately empty and void too often for us. 



When I was served my first fully non-alcoholic Negroni (my favorite cocktail) from Death & Co LA a year ago, I almost cried. While the approximation of non-alc vermouth, gin, and orange aperitif were not as bitter or complex as say, a Campari / Carpano Antica / Roku Gin combo, it was still satisfying and delicious- they took the same care of craft to chill the glass and offer top notch presentation as their guests who also ordered cocktails, just with ABV (alcohol by volume). 



Looking into the future of the non-alcoholic space, what is really exciting is that our social spaces and the places that we go for beverages are starting to blend. Our favorite third wave morning coffee spaces are looking to the cocktail world for development on non-coffee menu programming by incorporating ingredients such as bitters, tonics, shrubs, and farm sourced syrups; as well as advanced techniques such as smoking, shaking methods, foams, etc. I am proposing a synergy between the delicious world of coffee culture that allows for continued sober conversation deep into the night by offering progressive ingredients such as adaptogens, nootropics, hemp based mood altering ingredients, and caffeine. 



In bringing more ‘mixology’ to the world of baristas, we can also inversely solve the problem of boring ‘mocktails’ (a curse word to some who feel mocked by their inability to be respectable to sophisticated palates) by the barista’s toolkit into the cocktail bar. Ingredients that should be in both toolkits include natural, seasonal syrups (more variety is better for custom on the fly flavor) shrubs (the acid from vinegar is a lovely base) bitters, salts, vegan foam substitutions (aquafaba from a can of chickpeas - use for sour without the booze to kill the bacteria), as well as incorporating interesting non alcoholic botanical based spirits, wines, and liqueurs from around the world. 



Basically the proposal is for the bartender and barista to use the opportunity to exceed expectations (that’s the definition of hospitality right?) for all the guests at the table, rather than make anyone ever feel like the exception.   Instead they are welcomed and appreciated as important to the experience and night as everyone else. Within this goal, we flesh out the trend from the paradigm shift and settle into a world that is more rich with option and variety, for both those that consume alcohol and those that don’t, by offering delicious beverages that don’t contain alcohol, even folks that have already had a boozy beverage can continue the night with delicious flavor, while sobering up for the drive home. 



In this method of thought, we take a completely inclusive approach toward non-alc, so that it really is for everyone - and can even offer adventurous flavor blending that we couldn’t accomplish with spirits or wine…that sounds like a delicious future to me. 



By Jared Wierman,

Wholesale and Special Projects @ Pink House Alchemy




N/A Happy Hour Every Thursday 4-6pm!

We have the perfect event for you! A first of its kind social experience for those of us who no longer imbibe ABV but still imbibe delicious flavor. Join us for a spirit-free yet spirited evening starting March 9th, Thursday, 4-6 pm at Pink House Alchemy Headquarters! 


Smoldered pHauxLoma

The pH Smoldered Bitters gives its distinctive mezcal flavor. 

1 Oz pH Mexican Chili 

1 Oz Lime

1.5 Oz Fresh Grapefruit Juice 

8 Dashes pH Smoldered Bitters

shake with ice and strain onto fresh ice

top with soda water

Garnish with pH Dehydrated Grapefruit

and a pinch of pH Rosemary salt

Pink House Alchemy Today

Pink House Alchemy Today

Looking ahead, Pink House is finding our identity as a flavor house, a one-stop shop no matter what your package size (totes, bottles, drums), all filled with whole botanical direct-to-farm goodness. It is with that in mind that we continue to be disruptive, launching seasonal products when they are actually in season, fighting for better ways to source at every step, and creating an equitable, happy, and healthy work environment for our staff. While we are far from perfect, we are on track for an epic 2023!